Social Media Marketing · Essex
Social media that
actually works.
Management, strategy and content for Essex small businesses.
Social media is where small businesses in Essex are winning or losing attention every single day. The businesses that show up consistently, with content that feels human and relevant, are the ones that grow. The ones that post sporadically or hand it to someone who doesn't understand their brand are the ones that stagnate.
A2 Project manages social media for small businesses across Essex as a dedicated, personal service. Not a team of juniors. Not templated content. A specialist who understands what works and executes it properly.
What's included
Everything your social
media needs
Content Creation
Written and visual content produced for your brand. Posts that sound like you, not like every other business in your industry.
Channel Management
Instagram, Facebook, LinkedIn, whichever platforms your customers are on. Scheduled, monitored and managed consistently.
Strategy
Content planned around your business goals, your audience and what's actually working, not generic best practice copy-pasted from an agency template.
Reporting
Clear monthly reporting on what's performing, what's growing, and where to focus next. No spreadsheets full of vanity metrics.
Paid Social
Facebook and Instagram ads managed to reach new customers and convert them. Campaign setup, targeting, creative and ongoing optimisation.
Community
Responses, engagement and community management so your social presence feels active and cared for, not like a broadcast channel.
Who it's for
Built for Essex
small businesses
Social media management from A2 Project is designed for independent businesses across Southend, Shoeburyness, Thorpe Bay, Leigh-on-Sea, Rochford and the wider Essex area. Whether you're a trades business, a specialist retailer, a professional services firm or an independent hospitality business, the approach is the same, content that reflects your business, posted consistently, with a strategy behind it.
- —You're too busy running your business to manage social media properly
- —You've tried posting yourself but it's inconsistent and never quite looks right
- —You know your competitors are active on social and you're falling behind
- —You want someone who understands your business, not an agency that treats you like a number
Pricing
What it costs
Organic social media management is £450 per month, covering strategy, a weekly content mix, scheduling, community management and monthly reporting. Paid social is £500 per month and can be taken alongside it or on its own.
Add-ons attach where they make sense rather than being bundled in by default. Content creation is £350, social graphics £250 and competitor reporting £100. Every engagement carries a one-off £500 setup fee covering onboarding, the initial plan and the audit.
If you want social alongside email, SEO and paid in one package, the Basic, Plus and Pro plans work out cheaper than buying the same services separately. Ad spend on paid social is always paid direct from your own account and is never marked up.
FAQ
Common
questions.
Organic social media management from A2 Project is £450 per month, with a one-off £500 setup fee. Paid social is £500 per month. Across the UK, small business social media management typically runs between £300 and £1,200 a month depending on how much content is included and whether paid advertising is managed alongside it.
Whichever ones your customers actually use, which is usually fewer than you think. For most small businesses in Essex that means Instagram and Facebook, with LinkedIn added if you sell to other businesses. Being consistently good on two platforms beats being sporadic on five.
Consistency matters more than volume. A steady weekly rhythm that you can sustain will outperform a burst of daily posting followed by three quiet weeks. The standard service covers a weekly content mix, which is enough to stay visible without becoming noise.
We do. Written and visual content is produced for your brand as part of the service. If you have photography, product shots or footage of your own we will use it, because real material from your business always performs better than stock.
Yes. Paid social is managed as its own service and works best alongside organic rather than instead of it. Ad spend is paid directly from your own account, never routed through A2 Project and never marked up. You pay a management fee and the budget is yours.
Work with A2 Project
Ready to grow
your business?
About
I'm Matt Sladden, founder of A2 Project. I started my career working with small businesses across Southend, across every industry, before moving on to work with household names and consulting for one of the world's leading creative agencies, where I worked alongside huge names in the automotive space such as BMW, MINI and Ferrari.
I now bring that experience back to where it started. Think of me less as an agency and more as your dedicated marketing manager, someone who embeds themselves in your business, understands your goals, and gets things done.