SEO.
Notes on getting found locally, and turning searches into enquiries.
Local SEO in Essex: how to get found
Local results come down to relevance, distance and prominence. Here is what I would check first on your Google Business Profile, service pages, location pages and reviews.
Read the noteMore SEO notes are on the way. In the meantime, see how local SEO and Google Business Profile management works as a service, or browse everything in Working Notes.