Marketing reporting dashboard for small businesses
All your marketing.
One screen.
A live demo of the dashboard A2 Project builds for retained clients.
Password: demo. All figures are illustrative sample data.
Most small businesses get their marketing numbers in five different places. Instagram insights, a Meta ads export, a Mailchimp report, a Google Ads login you never use and an analytics account nobody opens. Nobody has time to stitch that together, so the question that matters never gets answered: is any of this actually bringing in work?
The A2 Project dashboard puts it in one place. Every channel you run, the same months side by side, and a funnel from first view to enquiry. It opens like an app on your phone, sits behind a password, and gets updated every month alongside a short written summary from me.
What's in it
Every channel,
one format
Summary
The headline numbers for the period, traffic by channel and the enquiry funnel. The page to check if you only check one.
Organic & Paid Social
Reach, engagement and follower growth, with top posts linked. Paid shows spend, clicks and cost per result, with ad spend always shown separately from fees.
Email Marketing
Campaigns and automations with open and click rates, plus a preview link so you can see exactly what went out.
Google Ads
Impressions, clicks and conversions on one chart, so you can see where the drop-off happens rather than just the totals.
SEO & AI Visibility
Search impressions, clicks and positions for the terms that matter to you, and whether AI search tools are mentioning your business.
CRO
How people behave on your site, where they get stuck and what is being changed to turn more visits into enquiries.
How it works
Honest numbers,
nothing padded
- —Filter by year to date, quarter or month. Periods with no data are greyed out rather than filled in
- —If a comparison period does not exist yet, the dashboard says so instead of guessing
- —Only the channels you actually pay for appear, so there are no empty tabs to scroll past
- —Your own colours and logo on client builds. The demo uses A2 branding
- —Add it to your home screen and it opens like an app, no login to another platform
Who gets it
Included, not
an upsell
Dashboard reporting comes with the Pro plan, and every retained client gets monthly reporting as standard. If you are on another plan and want the dashboard, ask and I will tell you straight whether it is worth it for the channels you run.
Not ready for a retainer yet? The free marketing budget calculator is a good place to start working out what to spend and where.
FAQ
Common
questions.
No. Every number in the demo is illustrative sample data for a made-up business. Client dashboards are private and password protected.
Monthly, alongside a short email summary covering what went well, what did not and what happens next. The written commentary lives in the email so the dashboard stays quick to read.
No. That is the point. The numbers are pulled together for you, so you only need the dashboard link and your password.
Yes. It is built mobile first and can be added to your home screen so it opens like an app.
Work with A2 Project